In Real Life Apparel launched in 2018 just outside of Oakland, CA where the Owner/CEO was born and raised. The first brand to launch under In Real Life Apparel is #DopeInRealLife.
We are often asked, "What does Dope In Real Life mean?".... Our answer is simply this..... It's in you, not on you. Dope In Real Life has a different meaning for many, but for our Owner/CEO it represents the struggle of self confidence she experienced within herself for years. It represents the self doubt she displayed by staying in situations that did not reciprocate love and encouragement. It represents overcoming barriers all while holding her head high. It represents having an open, kind, and giving nature without publicizing it for social media. It represents who she really is on the inside, regardless of perception.
Our brand is a universal brand for all! We pride ourselves on being comfortable while empowering self and others.